Modern Americans live for instant gratification. Laptops with wireless internet connection provide exactly that. Laptops have become a standard expense for college students and traveling businessmen and women. Internet is essential for every day living, if being connected to the world is important to someone.
I own a 15 inch silver MacBook Pro. I chose to purchase this computer over a PC because Apple claims that Macs cannot get viruses (none have been created for Macs yet), and therefore will not crash because of them. Commercials have claimed that Macs are simpler to use than Microsoft, and that Wifi connects more quickly. Again, instant gratification--Americans rarely want to work to get such luxuries. We always look for the easiest, quickest way to get things done.
We are a society that values the internet. It is our new way of connecting to “friends,” researching (what’s a library??), and playing (how can you play a videogame on such a small screen?). When we can’t use our family’s desktop computer because dad has to use it for work, it is chaos. We don’t know what to do with ourselves. Laptops come in handy for relieving the boredom. I spend much of my time on my laptop when I have nothing to do. If I lose internet connection (or it’s too slow), I get very impatient. But I have to admit, it is a wonderful thing.
Apple believes that Americans are becoming fed up with how PCs behave. Apple assumes that all American citizens (and the rest of the world) need a laptop if they are a student or a professional. This company assumes that every person has had a computer at some point for them to want to try a MAC. Apple also thinks that the internet is essential for every day life, therefore Americans will undoubtedly buy them.
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